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Scott McCloud on portrait vs. landscape
What’s the default shape of our art forms?
Cinema is wider than it is tall. TV is wider than it is tall. Theater is wider than it is tall. Laptop and desktop monitors are wider than they are tall. In fact, with the advent of widescreen TVs, there’s little difference in the shapes. They’re all around 3×5 or 4×5 range. Wider than tall. All of them.
And print? Well, print is taller than it is wide right? The printed page is the exception to the rule, isn’t it?
Wrong.
The default shape of print is not taller than wide. It’s wider than tall just like all the rest, because the default shape of print is two pages side-by-side. And the reason is the same reason as the shape of TV and cinema and theater and surfing and all the rest: because we have two eyes next to each other, not one on top of the other.
Good rebuttals in the comments…

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