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Novice Authors Must Promote Themselves, Since Publishers Won't

» Novice Authors Must Promote Themselves, Since Publishers Won't

“Being an author has become much more of an ongoing relationship with your audience through the Web, rather than just writing a book and disappearing while you write the next one,” says Liate Stehlik, publisher of William Morrow and Avon Books. “You have to be out there in the online world, talking and participating.”

Authors are expected to behave like mini-entrepreneurs…

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