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Why it’s near impossible to make anything interesting in a big advertising agency

» Why it’s near impossible to make anything interesting in a big advertising agency

Big agencies seem to spend more time making PowerPoint slides than anything else. I think the current term of “rapid prototyping” is total agency bullshit. Big agencies wouldn’t know where to start with truly implementing an agile system that pumps out prototypes and lets them loose on the world warts and all. They are just not set up that way from a structural and emotional point of view. Software companies put out a release and say to people: “We know it’s not perfect, tell us the bugs and we’ll fix it.” No client is prepared to do that. They are all too scared of losing their jobs.

Filed under: advertising

read more posts about:
• advertising
• prototyping
• show your work
• agencies

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   I didn’t read this, but MARIYA. THAT’S WHY YOU HAVE TO COME HERE.

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22. afine said: Agreed. They see the next great thing and want to do it too, but they don’t realize that that initial company had to take a risk. Fall hard or reap the rewards. Trust us to do our jobs so you can do yours.
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