A scrapbook of stuff I'm reading / looking at / listening to / thinking about...
Own your turf
If you care about your online presence, you must own it.
In the early days of the social web, there was a broad expectation that regular people might own their own identities by having their own websites, instead of being dependent on a few big sites to host their online identity. In this vision, you would own your own domain name and have complete control over its contents, rather than having a handle tacked on to the end of a huge company’s site. This was a sensible reaction to the realization that big sites rise and fall in popularity, but that regular people need an identity that persists longer than those sites do.
Personal homepages and weblogs have long since faded from the popular trends. They’re no longer hip and nobody’s launching the hot new startup to reinvent them or make them better.
Most of the interest in writing online’s shifted to microblogging, but not everything belongs in 140 characters and it’s all so impermanent. Twitter’s great, but it’s not a replacement for a permanent home that belongs to you.
And since there are fewer and fewer individuals doing long-form writing these days, relative to the growing potential audience, it’s getting easier to get attention than ever if you actually have something original to say.
Carving out a space for yourself online, somewhere where you can express yourself and share your work, is still one of the best possible investments you can make with your time. It’s why, after ten years, my first response to anyone just getting started online is to start, and maintain, a blog.
One day Tumblr will be gone.
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