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BRRYBNDS — COOL TO DO DRUGS PENCILS Inspired by...

Feb 25, 2014
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BRRYBNDS — COOL TO DO DRUGS PENCILS

Inspired by this 1998 NYTimes article: “Slogan Causes Pencil Recall”


  A company has recalled a batch of pencils after a fourth-grade student pointed out an embarrassing message that appeared after he sharpened his pencil.
  
  The pencils carry the slogan ”Too Cool to Do Drugs.” But the student noticed that when the pencils are sharpened and get shorter, the message becomes ”Cool to Do Drugs,” then simply ”Do Drugs.”
  
  As a result of the discovery by Kodi Mosier, a 10-year-old student at Ticonderoga Elementary School, the company, the Bureau for At-Risk Youth, based in Plainview, N.Y., recalled the pencils.
  
  ”We’re actually a little embarrassed that we didn’t notice that sooner,” Darlene Clair, a spokeswoman, told The Plattsburgh Press-Republican.
  A new batch of pencils will have the message written in the opposite direction, so when they are sharpened, they will read ”Too Cool To Do” and finally ”Too Cool.”

BRRYBNDS — COOL TO DO DRUGS PENCILS

Inspired by this 1998 NYTimes article: “Slogan Causes Pencil Recall

A company has recalled a batch of pencils after a fourth-grade student pointed out an embarrassing message that appeared after he sharpened his pencil.

The pencils carry the slogan ”Too Cool to Do Drugs.” But the student noticed that when the pencils are sharpened and get shorter, the message becomes ”Cool to Do Drugs,” then simply ”Do Drugs.”

As a result of the discovery by Kodi Mosier, a 10-year-old student at Ticonderoga Elementary School, the company, the Bureau for At-Risk Youth, based in Plainview, N.Y., recalled the pencils.

”We’re actually a little embarrassed that we didn’t notice that sooner,” Darlene Clair, a spokeswoman, told The Plattsburgh Press-Republican. A new batch of pencils will have the message written in the opposite direction, so when they are sharpened, they will read ”Too Cool To Do” and finally ”Too Cool.”

517 notes

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  5. emilywoodencofa reblogged this from austinkleon and added:
    A funny anecdote about the power of unintended erasure and the change erasure can make to an object. Also, a comment on...
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  7. jeremyaucofa reblogged this from austinkleon and added:
    The re-contextualization of erasure
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