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Applied Imagination: Principles and Procedures of...

Aug 09, 2010
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Applied Imagination: Principles and Procedures of Creative Thinking by Alex F. Osborn, 1953 Ellen Lupton in Print magazine: One of the most influential design educators of the 20th century didn’t teach in an art school. Alex F. Osborn was a Madison Avenue advertising man who invented a collaborative thinking technique called “brainstorming” Today, pretty much anyone involved in creative practice knows how to brainstorm: pose a question and create a big, uncensored list of ideas.Brainstorming, however is just one of many ideas that Osborn considered in his bestselling 1952 book, Applied Imagination: Principles and Procedures of Creative Thinking. Another Osborn technique is known as “Manipulative Verbs,” an exercise that’s used to refine a core idea and then create variations on it. Here’s how: starting with an initial concept, modify your idea by applying different verbs to it, such as magnify, minify, rearrange, alter, modify, substitute, reverse, and combine. via @DrewDernavich

Applied Imagination: Principles and Procedures of Creative Thinking by Alex F. Osborn, 1953

Ellen Lupton in Print magazine:

One of the most influential design educators of the 20th century didn’t teach in an art school. Alex F. Osborn was a Madison Avenue advertising man who invented a collaborative thinking technique called “brainstorming” Today, pretty much anyone involved in creative practice knows how to brainstorm: pose a question and create a big, uncensored list of ideas.

Brainstorming, however is just one of many ideas that Osborn considered in his bestselling 1952 book, Applied Imagination: Principles and Procedures of Creative Thinking. Another Osborn technique is known as “Manipulative Verbs,” an exercise that’s used to refine a core idea and then create variations on it. Here’s how: starting with an initial concept, modify your idea by applying different verbs to it, such as magnify, minify, rearrange, alter, modify, substitute, reverse, and combine.

via @DrewDernavich

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