Article about Richard Goldman, a “theatrical print copywriter,” or: dude who writes taglines for movie posters, DVDs, etc.
Richard’s favorite was one he worked on with David for an ESPN documentary called “The Streak.” It was about a wrestling team that had never lost a match; it had “the longest running winning streak in the history of high school sports.” But “the tension was so unbelievable. If they lost they would be disgracing their grandparents. So my line was, ‘The more you win the more you have to lose.’”
I asked why that was his favorite.
“Because it’s NOT clever.”
David and I both tell him well, yes, it is clever.
“No, it’s truth! It’s true.”
“So truth trumps cleverness?”
Forgot to post this morning, reminded after this post from Frank on “clever.” Clever is one of my least favorite adjectives people use to describe my work. But, you can’t get too hung up on what adjectives people use, because on the whole, people aren’t very good with adjectives. (Or words in general, for that matter.) As Harper Lee wrote, “Atticus told me to delete the adjectives and I’d have the facts.” And as Tyler Durden says in Fight Club, “How’s that working out for you…being clever?”