Big agencies seem to spend more time making PowerPoint slides than anything else. I think the current term of “rapid prototyping” is total agency bullshit. Big agencies wouldn’t know where to start with truly implementing an agile system that pumps out prototypes and lets them loose on the world warts and all. They are just not set up that way from a structural and emotional point of view. Software companies put out a release and say to people: “We know it’s not perfect, tell us the bugs and we’ll fix it.” No client is prepared to do that. They are all too scared of losing their jobs.

Filed under: advertising