TUMBLR

A scrapbook of stuff I'm reading / looking at / listening to / thinking about...



Posts tagged "audience"

May 20, 2013
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“There are no stats programs here. There is no like button.”

Michele Catalano writes about moving back to her blog hosted at her original domain, not because Yahoo bought Tumblr, but because she wants to get away from the likes/reblogs as validation trap:

For as long as I have wanted to be a writer – and that’s about 40 long years – there was never any part of that dream that included obsessively checking a page of statistics and judging my self worth by the numbers within. I always wrote for the sheer pleasure of it, from putting that first word down to finishing the final edit, writing has always been a labor of love. Recently, it had become just a labor.

So here I am back at my old domain, the one where I started writing publicly (ok, blogging) in 2001, the one where I started telling my stories to the world. I’m taking the majority of my writing away from tumblr, away from the hearts and reblogs, away from the instant validation. I don’t want to labor anymore. I want to love what I write. I want to love why I write.

There are no stats programs here. There is no like button. I will have no idea how many people will read each post. But I will write and I will learn to love to write again.

I was chatting with Michele on Twitter, and she said, “For the first couple of years I blogged I had no idea how many readers I had. And I was better off for it.” It reminded me of Greil Marcus, talking about the early days of Rolling Stone, when they said, “My God, people are actually paying attention to this. Let’s pretend they aren’t.”

May 13, 2013
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I was the first records editor at Rolling Stone, and there were no rules. There was nothing to fall back on as to how do you write about this kind of music, so people were trying absolutely everything with a great sense of freedom and experimentation and success and failure, and a feeling of, “My God, people are actually paying attention to this. Let’s pretend they aren’t because we don’t want to be intimidated by what somebody might think of what we’re saying.

Apr 06, 2013
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I’m making chicken, and you like chicken. You think I’m making chicken because you like it, Jim, but I’m just making chicken because I like to make chicken.
— Wayne Coyne on artistic success (if the chicken analogy seems strange, remember that he used to work at Long John Silver’s)

Mar 02, 2013
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My music career has been spent trying to encounter people on the internet the way I did on the box. So, blogging and tweeting, not just about my tour dates and my new video, but about our work, and our art, and our fears, and our hangovers, our mistakes.
Amanda Palmer, on her street performance history, in her great TED talk, “The Art Of Asking”

Feb 28, 2013
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Artists and scientists could – and do – argue that their work should speak for itself. Why should we describe the frustrations and turning points in the lab, or all the hours of groundwork and failed images that precede the final outcomes? Because, rarified exceptions aside, our audience is a human one, and humans want to connect. Personal stories can make the complex more tangible, spark associations, and offer entry into things that might otherwise leave one cold. The goal is not to “dumb down,” but rather to give audiences something relatable to sink their teeth into. Whether you’ve discovered a new species or made a new art piece, there is a generosity in inviting your audience to form a personal, substantive relationship with you and your work. Declarations become conversations, and a world of possibility can open up.

Feb 17, 2013
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With my stand-up now, I’ve realized there are two types of jokes. One type is me talking about miscellaneous topics and getting laughs. That would be how I feel my first two stand-up specials come off. The second type is, you get a laugh, but you also get the feeling that the audience is saying, “Thank you for saying that!” I find the second type way more satisfying.

Feb 04, 2013
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How To Treat Your Patrons

Andy Baio pointed to this article about how to raise $10k to make a film, written by an indie filmmaker in 2007. (2 years before Kickstarter.)

The advice for how to treat investors is actually how I’d suggest you should treat all your patrons, or fans, or whatever you want to call them:

Don’t abandon them while you dive into production. Keep them informed of your progress and give them an opportunity to share in the few moments of glamour and excitement that are part and parcel of the process. They should be invited to the set to watch production, and if extras are needed, they should be asked if they’d like to take part. If you’re sending out updates in the form of a newsletter to the cast and crew during postproduction, the investors should be added to the snail-mail and e-mail lists. All the investors should certainly be invited to preview screenings, and they should be given a place of honor at the premiere. In short, you should involve them in the process so that they can get something out of it other than a profit (if even that).

Filed under: show your work

Feb 03, 2013
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Brian Eno’s Diary: A Year With Swollen Appendices

Okay, so this is two books: 300 or so pages are the diary Eno kept in 1995, and 100 or so pages are the “swollen appendices,” little mini-essays on various topics. Buried in these pages is probably the most exciting way of looking at art and music that I’ve come across — I’ve recently joked that I could write the best book on art out there just by cutting and pasting excerpts from Eno interviews — but that’s just the problem: it’s all sort of buried.1 There are gems to be had, but you have to wade through Eno recalling his days spent enlarging women’s butts in Photoshop (he compares his time-wasting habit to “chronic alcoholism”), musing on masturbation (“hanging on to the only thing you can rely on”), going to see Die Hard With A Vengeance (“I really enjoyed it”), peeing in a bottle while watching Monty Python, then wondering what it tasted like, along with a “mishmash of ideas, observations, admirations, speculations and grumbles.”

Add that to the fact that Faber paid him a 100,000,000 pound (could that really be the right number?) advance to write a book, and several years later, only towards the middle of 1995 when his friend Stewart Brand said, “Why don’t you assume you’ve written your book already — and all you have to do now is find it?” did he think, “Ah! I’ll publish my diary,” and it’s not exactly surprising that this book is out-of-print. (I read a PDF on my iPad in GoodReader, which let me mark up the pages. First time doing this.)

As for the diary, I found Eno’s description of balancing family and work life very heartening. He emphasizes over and over what an essential collaborator his wife, Anthea, is (“one of the reasons I am capable of running three careers in parallel is because I married my manager”) and his description of spending time with his family and being a dad, cooking and dancing to old doo-wop records is really charming. (Of course, it’s easier to have an integrated career and family life when you have a nanny, but whatever.)

What struck me over and over reading the book (and his 1995 Wired interview) is how much he had nailed about what was on the horizon 17 years ago. Below, I’ll excerpt some of my favorite ideas.

Art is about scenius, not genius.

Eno rails against what he calls the “Big Man” theory of history, “where events are changed by the occasional brilliant or terrible man, working in heroic isolation.” Instead Eno believes that the world is “a cooperative enterprise,” “constantly being remade by all its inhabitants.”


  The reality of how culture and ideas evolve is much closer to the one we as pop musicians are liable to accept — a continuous toing and froing of ideas and imitations and misconstruals, of things becoming thinkable because they are suddenly technically possible, of action and reaction, than the traditional fine-art model which posits an inspired individual sorting it all out for himself and then delivering it unto a largely uncomprehending and ungrateful world.


Art is not an object, but a trigger for experience.


  Stop thinking about art works as objects, and start thinking about them as triggers for experiences (Roy Ascott’s phrase). That solves a lot of problems: we don’t have to argue about whether photographs are art, or whether performances are art, or whether Carl Andre’s bricks or Andres Serranos’s piss or little Richard’s ‘Long Tall Sally’ are art, because we say, ‘Art is something that happens, a process, not a quality, and all sorts of things can make it happen.’ (…_ Suppose you redescribe the job ‘artist’ as ‘a person who creates situations in which you can have art experiences’.


All artists are con(fidence) artists.


  The term “confidence trick” has a bad meaning, but it shouldn’t. In culture, confidence is the currency of value. Once you surrender the idea of intrinsic, objective value, you start asking the question “if the value isn’t in there, where does it come from?” It’s obviously from the transaction: it’s the product of the quality of a relationship between me, the observer, and something else. So how is that relationship stimulated, enriched, given value? By creating an atmosphere of confidence where I am ready to engage with and perhaps surrender to the world it suggests.


Eno also suggests, “People should be trained in lying from a young age. That way you become healthily skeptical (and also train yourself to imagine what things would be like if something else was true).”

The limitations of a new medium will one day become its signature.


  Whatever you now find weird, ugly, uncomfortable and nasty about a new medium will surely become its signature. CD distortion, the jitteriness of digital video, the crap sound of 8-bit — all these will be cherished and emulated as soon as they can be avoided.
  
  It’s the sound of failure: so much of modern art is the sound of things going out of control, of a medium pushing to its limits and breaking apart. The distorted guitar is the sound of something too loud for the medium supposed to carry it. The blues singer with the cracked voice is the sound of an emotional cry too powerful for the throat that releases it. The excitement of grainy film, of bleached-out black and white, is the excitement of witnessing events too momentous for the medium assigned to record them.


“Try to make things that can become better in other people’s minds than they were in yours.”

Eno rejects the term “interactive,” and suggests “unfinished” instead. He suggests that new culture-makers will move away from providing “pure, complete experiences to providing the platforms from which people then fashion their own experiences.”


  Once we get used to the idea that we are no longer consumers of ‘finished’ works, but that we are people who engage in conversations and interactions with things, we find ourselves leaving a world of ‘know your own station’ passivity and we start to develop a taste for active engagement. We stop regarding things as fixed and unchangeable, as preordained, and we increasingly find ourselves practising the idea that we have some control. Most importantly, perhaps, we might start to think the same way about ourselves: that we are unfinished (and unfinishable) beings whose task is constantly to re-examine and remix our ideas and our identities.


Art is where we go to become our best selves.


  What a bastard Beethoven sounds — arrogant, paranoid, disagreeable. Why am I still surprised when people turn out to be not at all like their work? A suspicion of the idea that art is the place where you become what you’d like to be… rather than what you already are…


Stop obsessing over all the possible journeys you could take, and just start off on one.

Over and over, Eno expresses a desire for less choices in the process of art-making, not more. ”Less exploring of all the possible journeys you could make; more determination to take one journey (even if the choice of it is initially rather arbitrary) and make it take you
somewhere.“


  My ideal is probably based on the story I heard years ago of how the Japanese calligraphers used to work — a whole day spent grinding inks and preparing brushes and paper, and then, as the sun begins to go down, a single burst of fast and inspired action.
  
  That cultural image — which you find throughout Japanese culture from Sumo to Sushi — is very interesting and quite different from ours. We admire people who stick at it doggedly and evenly (I also admire them) and put in the right amount of hours. But more and more I want to try that Japanese model: to get everything in place (including your mind, of course) first, and then to just give yourself one chance. It seems thrilling.


“If you don’t call it art, you’re likely to get a better result.”

Eno says, “people do much better when they don’t think they’re being artists,” and when they do think decide they’re being artists, they “suddenly turn out crap.”


  Oldenburg’s earlier stuff — before he knew what he was doing — looked best. So often the case that people work best when they are stretching out over an abyss of ignorance, hanging on to a thin branch of “what-is-still-possible”, tantalized by the future.


And some one-liners:

“People who don’t seem to care whether or not they’re liked are nearly always in some way likeable.” 
“‘Why the fuck am I doing this?’ — the question that always precedes something worthwhile.”
“Cooking is a way of listening to the radio.” 
“Luck is being ready.”
“Spending lots of money is often an admission of lack of research, preparation, and imagination.”
“By the time a whole technology exists for something it probably isn’t the most interesting thing to be doing.”
If you don’t feel like picking up the book, watch this lecture instead. It contains many of the ideas, and Eno draws!



Come to think of it, David Byrne, one of Eno’s collaborators, his book How Music Works is probably much more successful in laying out many of the same ideas. And as odd a pairing as they might seem, Will Oldham’s ideas about performance and audience match up pretty well with a lot of this stuff. ↩

Brian Eno’s Diary: A Year With Swollen Appendices Okay, so this is two books: 300 or so pages are the diary Eno kept in 1995, and 100 or so pages are the “swollen appendices,” little mini-essays on various topics. Buried in these pages is probably the most exciting way of looking at art and music that I’ve come across — I’ve recently joked that I could write the best book on art out there just by cutting and pasting excerpts from Eno interviews — but that’s just the problem: it’s all sort of buried.1 There are gems to be had, but you have to wade through Eno recalling his days spent enlarging women’s butts in Photoshop (he compares his time-wasting habit to “chronic alcoholism”), musing on masturbation (“hanging on to the only thing you can rely on”), going to see Die Hard With A Vengeance (“I really enjoyed it”), peeing in a bottle while watching Monty Python, then wondering what it tasted like, along with a “mishmash of ideas, observations, admirations, speculations and grumbles.”

Add that to the fact that Faber paid him a 100,000,000 pound (could that really be the right number?) advance to write a book, and several years later, only towards the middle of 1995 when his friend Stewart Brand said, “Why don’t you assume you’ve written your book already — and all you have to do now is find it?” did he think, “Ah! I’ll publish my diary,” and it’s not exactly surprising that this book is out-of-print. (I read a PDF on my iPad in GoodReader, which let me mark up the pages. First time doing this.)

As for the diary, I found Eno’s description of balancing family and work life very heartening. He emphasizes over and over what an essential collaborator his wife, Anthea, is (“one of the reasons I am capable of running three careers in parallel is because I married my manager”) and his description of spending time with his family and being a dad, cooking and dancing to old doo-wop records is really charming. (Of course, it’s easier to have an integrated career and family life when you have a nanny, but whatever.)

What struck me over and over reading the book (and his 1995 Wired interview) is how much he had nailed about what was on the horizon 17 years ago. Below, I’ll excerpt some of my favorite ideas.

Art is about scenius, not genius.

Eno rails against what he calls the “Big Man” theory of history, “where events are changed by the occasional brilliant or terrible man, working in heroic isolation.” Instead Eno believes that the world is “a cooperative enterprise,” “constantly being remade by all its inhabitants.”

The reality of how culture and ideas evolve is much closer to the one we as pop musicians are liable to accept — a continuous toing and froing of ideas and imitations and misconstruals, of things becoming thinkable because they are suddenly technically possible, of action and reaction, than the traditional fine-art model which posits an inspired individual sorting it all out for himself and then delivering it unto a largely uncomprehending and ungrateful world.

Art is not an object, but a trigger for experience.

Stop thinking about art works as objects, and start thinking about them as triggers for experiences (Roy Ascott’s phrase). That solves a lot of problems: we don’t have to argue about whether photographs are art, or whether performances are art, or whether Carl Andre’s bricks or Andres Serranos’s piss or little Richard’s ‘Long Tall Sally’ are art, because we say, ‘Art is something that happens, a process, not a quality, and all sorts of things can make it happen.’ (…_ Suppose you redescribe the job ‘artist’ as ‘a person who creates situations in which you can have art experiences’.

All artists are con(fidence) artists.

The term “confidence trick” has a bad meaning, but it shouldn’t. In culture, confidence is the currency of value. Once you surrender the idea of intrinsic, objective value, you start asking the question “if the value isn’t in there, where does it come from?” It’s obviously from the transaction: it’s the product of the quality of a relationship between me, the observer, and something else. So how is that relationship stimulated, enriched, given value? By creating an atmosphere of confidence where I am ready to engage with and perhaps surrender to the world it suggests.

Eno also suggests, “People should be trained in lying from a young age. That way you become healthily skeptical (and also train yourself to imagine what things would be like if something else was true).”

The limitations of a new medium will one day become its signature.

Whatever you now find weird, ugly, uncomfortable and nasty about a new medium will surely become its signature. CD distortion, the jitteriness of digital video, the crap sound of 8-bit — all these will be cherished and emulated as soon as they can be avoided.

It’s the sound of failure: so much of modern art is the sound of things going out of control, of a medium pushing to its limits and breaking apart. The distorted guitar is the sound of something too loud for the medium supposed to carry it. The blues singer with the cracked voice is the sound of an emotional cry too powerful for the throat that releases it. The excitement of grainy film, of bleached-out black and white, is the excitement of witnessing events too momentous for the medium assigned to record them.

“Try to make things that can become better in other people’s minds than they were in yours.”

Eno rejects the term “interactive,” and suggests “unfinished” instead. He suggests that new culture-makers will move away from providing “pure, complete experiences to providing the platforms from which people then fashion their own experiences.”

Once we get used to the idea that we are no longer consumers of ‘finished’ works, but that we are people who engage in conversations and interactions with things, we find ourselves leaving a world of ‘know your own station’ passivity and we start to develop a taste for active engagement. We stop regarding things as fixed and unchangeable, as preordained, and we increasingly find ourselves practising the idea that we have some control. Most importantly, perhaps, we might start to think the same way about ourselves: that we are unfinished (and unfinishable) beings whose task is constantly to re-examine and remix our ideas and our identities.

Art is where we go to become our best selves.

What a bastard Beethoven sounds — arrogant, paranoid, disagreeable. Why am I still surprised when people turn out to be not at all like their work? A suspicion of the idea that art is the place where you become what you’d like to be… rather than what you already are…

Stop obsessing over all the possible journeys you could take, and just start off on one.

Over and over, Eno expresses a desire for less choices in the process of art-making, not more. ”Less exploring of all the possible journeys you could make; more determination to take one journey (even if the choice of it is initially rather arbitrary) and make it take you somewhere.“

My ideal is probably based on the story I heard years ago of how the Japanese calligraphers used to work — a whole day spent grinding inks and preparing brushes and paper, and then, as the sun begins to go down, a single burst of fast and inspired action.

That cultural image — which you find throughout Japanese culture from Sumo to Sushi — is very interesting and quite different from ours. We admire people who stick at it doggedly and evenly (I also admire them) and put in the right amount of hours. But more and more I want to try that Japanese model: to get everything in place (including your mind, of course) first, and then to just give yourself one chance. It seems thrilling.

“If you don’t call it art, you’re likely to get a better result.”

Eno says, “people do much better when they don’t think they’re being artists,” and when they do think decide they’re being artists, they “suddenly turn out crap.”

Oldenburg’s earlier stuff — before he knew what he was doing — looked best. So often the case that people work best when they are stretching out over an abyss of ignorance, hanging on to a thin branch of “what-is-still-possible”, tantalized by the future.

And some one-liners:

  • “People who don’t seem to care whether or not they’re liked are nearly always in some way likeable.”
  • “‘Why the fuck am I doing this?’ — the question that always precedes something worthwhile.”
  • “Cooking is a way of listening to the radio.”
  • “Luck is being ready.”
  • “Spending lots of money is often an admission of lack of research, preparation, and imagination.”
  • “By the time a whole technology exists for something it probably isn’t the most interesting thing to be doing.”

If you don’t feel like picking up the book, watch this lecture instead. It contains many of the ideas, and Eno draws!


  1. Come to think of it, David Byrne, one of Eno’s collaborators, his book How Music Works is probably much more successful in laying out many of the same ideas. And as odd a pairing as they might seem, Will Oldham’s ideas about performance and audience match up pretty well with a lot of this stuff. 

Feb 01, 2013
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Following doesn’t mean paying attention. You don’t want numbers… not really. What you want is to follow and be followed by human beings who care about issues you care about. This thing we make together. This thing is about hearts and minds, not eyeballs.
— Jeffrey Zeldman, “Stop chasing followers”

Jan 25, 2013
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You don’t want more makers than takers, I mean, have you been on Etsy lately?