[Christopher Hitchens] said that writing a book is like getting a free education that lasts a lifetime. He was talking about how the people who read his books would email him and write him letters or he would meet them at events, and they were constantly feeding him stuff. He wasn’t just learning from writing the book, he was also learning from people’s reactions to the book.
And I think that’s the way to think about self-promotion: Think about it as opening the door to learning. In the simple act of sharing your creative process, sharing the stuff that you make, and sharing your ideas, you will get responses that feed back into your work.
And then the trick becomes how to let that feedback in without letting it hurt you. And that’s the dance of the artistic life, isn’t it? Separating what’s helpful from what’s destructive.
Bonus points to them for using the great John Cleese quote from the intro to Show Your Work!
Austin Kleon. New York Times bestselling author of three illustrated books: Steal Like An Artist, Show Your Work, and Newspaper Blackout. His work has been translated into over a dozen languages and featured on NPR’s Morning Edition, PBS Newshour, and in The New York Times and The Wall Street Journal.
See his Persona photo HERE / Read more about his items on his blog HERE