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Posts tagged "email"
Email newsletters are totally underrated. Social media, bookmarks, and RSS can all be ignored—email has to be deleted.
The formula is very simple: give great stuff away, build your list, and then you have a big list of people you can reach directly when you have something to sell.
That said, I haven’t quite figured out what the hell to do with mine (you can sign up for it here), so I’ve been looking to others:
Hugh MacLeod runs his whole business off his daily cartoon newsletter.
Ryan Holiday has a smart format: he recommends his favorite books, then slips his own in when they’re out.
Dave Gray has a sort of brain dump newsletter of interesting things he comes across each week.
And of course, there’s Maria Popova’s massive Brain Pickings newsletter.
What are your favorites?