A scrapbook of stuff I'm reading / looking at / listening to / thinking about...
Posts tagged "promotion"
Occasionally I’ll get an email that reads something like, “Congrats on your bestseller! How did you do it?”
As if I really have any fuckin’ clue!
I usually just send them over to this John Scalzi post, which seems about as clear-headed as you can get: “How to Build a New York Times Bestseller (or Maybe Not).”
If they want to know about the publishing business, I send them to Ted Weinstein’s workshops.
If they’re really interested in trying to manufacture non-fiction, I send them to Tim Ferriss:
- How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
- How to Write and Promote New York Times Bestsellers
- How Timothy Ferriss Hit the Amazon Bestseller List
I keep any “secrets” I’ve collected in the following tags:
But mostly, I just want to send them this:
I don’t agree with them all — as much as I hate book trailers, my trailer for Steal has been viewed about 30,000 times, and I think a decent landing page for your book is a good idea (my landing page and for Steal is my second-visited page on my site) — but the rest are pretty solid.
And I love, love, love the last one:
If your book impresses everyone you hoped to impress, it doesn’t matter what it sells. It should open doors for you.