A scrapbook of stuff I'm reading / looking at / listening to / thinking about...

Posts tagged "promotion"

Jul 29, 2014
Anything you promote, there’s a game that you either play or you don’t play. I decided very early on that I was very ambitious and I wanted to play.

Mar 23, 2014

Sound Opinions interview with Mike Watt

With his classic album Double Nickels on the Dime about to turn 30, bassist Mike Watt of Minutemen speaks with hosts Jim DeRogatis and Greg Kot.

This is not only a fantastic interview, it’s also an excellent introduction to The Minutemen.

Since I’m on tour right now, I loved the bit paraphrased here in Our Band Could Be Your Life:

Where we had the most control was at the gigs. So the idea was to get people to the gig. We had divided the whole world into two categories: there was flyers and there was the gig. You’re either doing the gig, which is like one hour or your life, or everything else to get people to the gig. Interviews were flyers, videos were flyers, even records were flyers. We didn’t tour to promote records, we made records to promote the tours, because the gig was where you could make the money.”

Flyers and gigs. Flyers and gigs.

Mar 20, 2014

Nov 04, 2013


Steal Like an Artist by Austin Kleon is a small 150 page book of illustrated manifestos.

Sometimes it’s scribbles, or brainstormed charts. It’s a cool thing to have at your table when you need a kick of creativity. 

I keep thinking for the next book I should just send advance copies to good photographers and let them post pictures of their favorite pages…my Pinterest board is full of photos better than anything I could take.

(Source: )

Jan 25, 2013

How To Write A Bestselling Book

Occasionally I’ll get an email that reads something like, “Congrats on your bestseller! How did you do it?”

As if I really have any fuckin’ clue!

I usually just send them over to this John Scalzi post, which seems about as clear-headed as you can get: “How to Build a New York Times Bestseller (or Maybe Not).”

If they want to know about the publishing business, I send them to Ted Weinstein’s workshops.

If they’re really interested in trying to manufacture non-fiction, I send them to Tim Ferriss:

I keep any “secrets” I’ve collected in the following tags:

But mostly, I just want to send them this:

Dec 07, 2012
We started a Web site, but NBC refused to let us put the address on any of our ads because they didn’t want people to know the Internet existed. They were worried about losing viewers to it.

Jul 25, 2012
Artists and salespeople are fundamentally different people. It’s the nature of being an artist to be always consumed with doubt. That’s the nature that fuels your exploration. And it’s the nature of the salesperson to suppress all doubt and to speak in exclamation points. Now those functions have to exist in the same person.
William Deresiewicz in his Creative Mornings talk on “Generation sell.” There’s some truth in this, but it underestimates the ability of us all to play multiple roles — especially if those two roles are delegated to different spaces (studio/office) and times (morning/afternoon.) As John Waters says, “I make stuff up in the morning and I sell it in the afternoon.”

Jul 01, 2012

Cheap book promotion tips

Eric Nelson, @ericatwiley, Executive Editor at John Wiley and Sons, tweeted out some book promotion tips today under the hashtag #cheapbookpromo:

I don’t agree with them all — as much as I hate book trailers, my trailer for Steal has been viewed about 30,000 times, and I think a decent landing page for your book is a good idea (my landing page and for Steal is my second-visited page on my site) — but the rest are pretty solid.

And I love, love, love the last one:

If your book impresses everyone you hoped to impress, it doesn’t matter what it sells. It should open doors for you.

Jun 22, 2012

10 Things I Learned On Book Tour by Austin Kleon

I wrote a little something about the lessons I learned on the Steal tour…

Jun 21, 2012
I wrote a book that didn’t suck.
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