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Title says it all. Fascinated by this bit:
My favorite reading revolution…isn’t very famous, even though it was conceived by the very famous media theorist Walter Benjamin. It’s the shift from vertical to horizontal writing, and then back to vertical again. He lays it out in his 1928 book One-Way Street:
If centuries ago [writing] began gradually to lie down, passing from the upright inscription to the manuscript resting on sloping desks before finally taking itself to bed in the printed book, it now begins just as slowly to rise again from the ground. The newspaper is read more in the vertical than in the horizontal plane, while film and advertisements force the printed word entirely into the dictatorial perpendicular.
California Raisins Rap - Books Check Em Out Ad from 1991
Pretty sure this is Sir Mix-A-Lot on this track…
Books
check ‘em out
Books
check ‘em outPick up a book
you got a fantasty?
imagination can take you to where you want to be
are you curious?
how can you find out?Books
check ‘em out
Books
check ‘em out
At your library!
UPDATE: adamnorwood says:
Yep, that’s Mix-A-Lot. Animation by Will Vinton Studios (which later became Laika/house).
A nice little photo-essay on reading
Everywhere I go in the world, I see young and old, rich and poor, reading books. Whether readers are engaged in the sacred or the secular, they are, for a time, transported to another world…
Ladies and gentleman, Better Book Titles.
This blog is for people who do not have thousands of hours to read book reviews or blurbs or first sentences. I will cut through all the cryptic crap, and give you the meat of the story in one condensed image. Now you can read the greatest literary works of all time in merely seconds!
Thanks, Maris!
Reading is Genealogical « The Illustrated Professor
“…every book has been engendered by long successions of other books whose covers you may never see and whose authors you may never know but which echo in the one you now hold in your hand”
—Alberto Manguel, A History of Reading

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