Mieder (1990) has traced the origin of the saying “a picture is worth a thousand words” to Fred Barnard, an advertising manager in the early 1920s. Barnard used these words as a headline when selling advertising in trams. He originally claimed that it was a Japanese proverb, then in a later advertisement that it was Chinese - a literal Chinese translation in his copy lent authenticity. Some dictionaries of quotations now accept Barnard’s claim of Chinese origin at face value, and this idea of ancient Chinese wisdom has inspired researchers who publish papers claiming that pictures are or are not worth a thousand words.

On one side of Eno’s scale diagram, he writes “control”; on the other “surrender”. “We’ve tended to dignify the controlling end of the spectrum,” he says. “We have Nobel prizes for that end.” His idea is that control is what we generally believe the greats – Shakespeare, Picasso, Einstein, Wagner – were about. Such people, the argument goes, controlled their chosen fields, working in isolation, never needing any creative input from others. As for surrender, that idea has become debased: it’s come to mean what the rest of us do when confronted by a work of genius. “We’ve tended to think of the surrender end as a luxury, a nice thing you add to your life when you’ve done the serious work of getting a job, getting your pension sorted out. I’m saying that’s all wrong.”

He pauses, then asks: “I don’t know if you’ve ever read much about the history of shipbuilding?” Not a word. “Old wooden ships had to be constantly caulked up because they leaked. When technology improved, and they could make stiffer ships because of a different way of holding boards together, they broke up. So they went back to making ships that didn’t fit together properly, ships that had flexion. The best vessels surrendered: they allowed themselves to be moved by the circumstances.

“Control and surrender have to be kept in balance. That’s what surfers do – take control of the situation, then be carried, then take control. In the last few thousand years, we’ve become incredibly adept technically. We’ve treasured the controlling part of ourselves and neglected the surrendering part.” Eno considers all his recent art to be a rebuttal to this attitude. “I want to rethink surrender as an active verb,” he says. “It’s not just you being escapist; it’s an active choice. I’m not saying we’ve got to stop being such controlling beings. I’m not saying we’ve got to be back-to-the-earth hippies. I’m saying something more complex.”

In this 1772 letter, Ben Franklin lays out how his invention, the pro/con list, works:

…my Way is, to divide half a Sheet of Paper by a Line into two Columns, writing over the one Pro, and over the other Con. Then during three or four Days Consideration I put down under the different Heads short Hints of the different Motives that at different Times occur to me for or against the Measure. When I have thus got them all together in one View, I endeavour to estimate their respective Weights; and where I find two, one on each side, that seem equal, I strike them both out: If I find a Reason pro equal to some two Reasons con, I strike out the three. If I judge some two Reasons con equal to some three Reasons pro, I strike out the five; and thus proceeding I find at length where the Ballance lies; and if after a Day or two of farther Consideration nothing new that is of Importance occurs on either side, I come to a Determination accordingly.

And tho’ the Weight of Reasons cannot be taken with the Precision of Algebraic Quantities, yet when each is thus considered separately and comparatively, and the whole lies before me, I think I can judge better, and am less likely to take a rash Step; and in fact I have found great Advantage from this kind of Equation, in what may be called Moral or Prudential Algebra.

Dave Gray mentioned this in our SXSW Visual Note-Taking panel, but I completely forgot until listening to the podcast.